Bob is a vice president, principal consultant for Forrester’s Total Economic Impact™ (TEI) service. He is a leading expert on deriving business value from technology investments, specializing in advising clients on the TEI framework — services that help organizations understand the overall financial value of IT strategies and investments. He serves the following client roles:
• Technology vendor sales enablement professionals. Bob works with these professionals in their efforts to clearly articulate the unique value proposition of their solutions to prospects and customers using Forrester’s TEI methodology.
• CIOs and their staff. Bob serves as a trusted advisor to create consistent, repeatable, and best-practice processes to justify and add credibility to technology investments business cases using Forrester’s TEI methodology.
Bob has authored numerous TEI case studies for Forrester’s vendor clients. He has also delivered his acclaimed Justifying Technology Investments (JTI) workshop to more than 800 participants representing 400 organizations.
Bob has more than 25 years experience in the IT and consulting industries. Prior to joining Forrester, he held senior level positions at two leading eBusiness consulting firms, ZEFER and Cambridge Technology Partners. Bob has successfully led company efforts to optimize financial, operational, and resource planning activities, incorporating leading-edge, professional service automation (PSA) applications and enterprise resource planning (ERP) systems. He has also held senior financial management positions at Digital Equipment and Anixter International.
During his career, Bob has consulted with global users and vendors of IT and has been a frequent speaker at conferences, events, and seminars.
Bob earned an M.B.A. from Bentley University and a B.S. in business from the University of New Hampshire. As an adjunct professor, he has taught finance and economics courses for more than 10 years at Southern New Hampshire University and Daniel Webster College.