See How One Company Refines Their Data Access

In 2014, Sacramento, California based Tony’s Fine Foods celebrates 80 years in business. They have grown from a small food distribution company to the largest privately owned distributor of deli, bakery, food service, specialty, and perishable products in northern California. They currently operate in seven western U.S. states. About nine years ago, Tony’s went in search of a business information tool they could use in many areas of their business: they found SEQUEL. Tony’s owns SEQUEL, SEQUEL ViewPoint, SEQUEL Web Interface, and ESEND. These products have helped them grow and prosper.

Tony’s Fine Foods was founded in 1934 with the philosophy of providing quality products, exceptional customer service, and innovative logistical solutions for a wide variety of food industry establishments. When they encountered SEQUEL and HelpSystems, they were delighted to find a strong similarity between the companies. HelpSystems and SEQUEL strive to provide customer support that is second to none. Clients by the thousands have, for years, raved about the support and quality products provided by SEQUEL and HelpSystems.

Chief Information Officer, Mark Geery, turned to SEQUEL for a better way to report on their general ledger. The reports needed to be easier to create and easier to run and distribute. SEQUEL fit the bill on all fronts. As Mark learned more about SEQUEL, he saw the capabilities of the reports and began expanding their use to expense reports, exception reports, and more.

Data analysts were given the ability to run reports in real time and drill into the details as needed. The need to download data into PC files like Excel was drastically reduced because the analysts were able to leverage ViewPoint’s easy-to-use interface, and found less reliance on static data in spreadsheets through more meaningful reports. Mark has even begun sending information to cell phones and tablets throughout the company, giving managers and executives the ability to be mobile and still have key information available.

Mark and his team have designed summary views for accounting, sales, inventory, distribution, and the IT department to monitor expenses and dynamically drill into the detailed data. This is extremely valuable in the case of an exception, for example, when a large expense comes through. This access to their real time data has allowed Tony’s to keep control of their expenses, and on top of their profitability.

Tony’s has even leveraged SEQUEL to monitor cranes moving in the warehouses to report on overnight work when Mark arrives in the morning. What are the next steps for Mark, his team, and the data scientists at Tony’s? 

See Mark, and SEQUEL’s Mike Stegeman, in a recorded webinar discussion featuring how SEQUEL has specifically helped Tony’s Fine Foods continue to grow and succeed in today’s business environment, and how they plan to use it in the future. 


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